I lead the design of assets for Sesame Workshop’s brand hub on the new streaming platform, HBO Max. This hub houses all shows and specials produced by Sesame Workshop, including Sesame Street. I created key art, designed background assets, and oversaw the production of hundreds of episodic thumbnail tiles.
We went for a fresh, bold look for the key art, in order to distinguish the Sesame Street content that was exclusive to HBO Max. The dramatic poses, close crops, and crisp fur textures convey that this 50-year-old show continues to thrive today.
